Electronic mail advertising and marketing stays an important part of digital advertising and marketing methods, providing a direct line to your viewers’s inboxes. Nonetheless, crafting visually interesting emails that captivate and interact may be difficult, particularly with out in depth design expertise. 

That is the place Canva is available in – a user-friendly graphic design instrument that simplifies the creation of electronic mail templates. 

On this article, we’ll information you thru utilizing Canva to create a visually fascinating electronic mail. We’ll concentrate on utilizing a number of photographs successfully whereas making certain your emails are accessible and deliverability-friendly.

Canva and Electronic mail Design: A Information

Relating to utilizing Canva for electronic mail design, there are primarily two routes you possibly can go. You need to use their electronic mail templates to craft a complete electronic mail, or you should use their picture creator to place collectively distinctive, fascinating photographs so as to add to an current electronic mail design. The latter is an choice if you happen to’re utilizing electronic mail advertising and marketing software program and have already got an electronic mail template inside the software program. 

We don’t advocate creating a complete electronic mail template in Canva and importing it to your electronic mail advertising and marketing software program as a picture. This could have an effect on your deliverability, and the picture might not be rendered correctly for each recipient. 

With that in thoughts, we’ll stroll you thru find out how to create photographs in Canva and the way you should use them in your electronic mail designs by way of your electronic mail advertising and marketing software program.

Step 1: Planning Your Electronic mail Design

Earlier than diving into Canva, plan your electronic mail’s format. Contemplate which components will probably be photographs and which components will probably be textual content. An excellent observe is to steadiness visuals with textual content to keep away from deliverability points. Plan for headers, product photographs, or any graphical components that improve your message, leaving house for textual content to be added.

To make this step even simpler, choose an electronic mail template out of your electronic mail advertising and marketing software program. This template will designate house for photographs and textual content for you whereas additionally permitting you to customise and modify to your liking and branding. 

Step 2: Setting Up Your Canva Undertaking

1. Go to Canva: Navigate to Canva’s web site and log in or join a brand new account.
2. Select Your Format: Click on on the “Create a design” button and choose “Electronic mail Header” to begin with a normal measurement, or select “Customized measurement” in case you have particular measurement necessities.

Step 3: Designing Your Electronic mail Elements

Bear in mind, you possibly can choose an electronic mail template. Nonetheless, we don’t advocate that, as it’s going to export it as a picture, and that gained’t be nice for deliverability and utilization out of your electronic mail advertising and marketing software program. As an alternative, we advocate designing photographs individually.

1. Customise Your Design: Use Canva’s drag-and-drop interface so as to add or modify your electronic mail advertising and marketing components, equivalent to your customized measurement picture if that’s what you chose, or your electronic mail header:

Your electronic mail signature:

Or your electronic mail brand:

You may modify and modify issues like: 

• Background: Select a colour or sample.
• Textual content: Though you’ll add most of your textual content in your electronic mail editor, you would possibly need to create textual graphics or call-to-actions (CTAs) as photographs.
• Photographs: Add your individual photographs or select from Canva’s library.
• Components: Incorporate shapes, traces, or icons so as to add visible curiosity.

Step 4: Creating A number of Photographs for Your Electronic mail

You’ll most certainly need to embody a couple of picture in your electronic mail, so this step will stroll you thru find out how to create a number of photographs so as to add to your electronic mail template. 

1. Design Individually: Create every visible part as a separate venture in Canva (e.g., header, footer, product photographs). This method lets you export every factor individually, supplying you with flexibility when assembling your electronic mail in your advertising and marketing software program.
2. Hold Consistency: Guarantee all elements share a cohesive design theme, together with colours, fonts, and types, to take care of model consistency.

Step 5: Exporting Your Designs

When you’re glad along with your designs, it’s time to export every part:

1. Click on the ‘Share’ Button: Situated on the high proper nook of the display.
2. Choose ‘Obtain’: Select PNG for high-quality photographs or JPEG for a smaller file measurement.
3. Export Every Part Individually: Be certain that to obtain every design factor individually by deciding on them in your initiatives listing and repeating the obtain course of.

Step 6: Assembling Your Electronic mail in Your Advertising Software program

With all of your visible elements prepared, it’s time to assemble your electronic mail in your chosen electronic mail advertising and marketing software program. Right here’s find out how to do it successfully:

1. Create a New Electronic mail Marketing campaign: Open your electronic mail advertising and marketing software program and begin a brand new electronic mail marketing campaign or new electronic mail design.
2. Add Your Photographs: Choose your electronic mail template and insert the photographs you created in Canva into the suitable sections of your electronic mail template.
3. Add Your Textual content: Now, combine your textual content content material straight utilizing the e-mail editor. This ensures that your textual content stays searchable, selectable, and accessible, avoiding the pitfalls of textual content inside photographs.
4. Regulate for Stability and Stream: Guarantee there’s a harmonious steadiness between textual content and pictures, optimizing for each engagement and deliverability.

Greatest Practices for Utilizing Canva with Electronic mail Advertising

• Accessibility: All the time add alt textual content to photographs when assembling your electronic mail within the advertising and marketing software program to make sure accessibility for customers with visible impairments.
• Deliverability: Preserve a wholesome image-to-text ratio to keep away from being flagged as spam by electronic mail suppliers.
• Cellular Responsiveness: Examine how your electronic mail shows on cell units, making changes as wanted to make sure it appears nice on any display. In case you’re utilizing electronic mail advertising and marketing software program, your electronic mail ought to mechanically be mobile-friendly.
• Testing: Make the most of your electronic mail advertising and marketing software program’s testing characteristic to see how your electronic mail seems in numerous electronic mail shoppers earlier than sending it out.

Canva is a robust instrument for creating visually interesting elements in your electronic mail campaigns, however the important thing to efficient electronic mail advertising and marketing lies in how these components are built-in with textual content in your electronic mail advertising and marketing software program. By following this step-by-step information, you possibly can harness the very best of each worlds: Canva’s design capabilities and the pliability and accessibility of text-based emails. This method ensures your emails aren’t solely lovely but additionally practical, accessible, and deliverable, serving to you obtain higher engagement and deliverability. 

Creator Bio:

by Natalie Slyman

Content material Advertising Supervisor